AI-assisted builder with real technical judgment
I use modern AI-assisted workflows openly, but the work is still guided by real product thinking, QA instincts, communication, and technical responsibility.
About
For more than 20 years, my work has crossed software, web development, QA, education, logistics, operations, and leadership.
My work has always been about understanding systems, people, and problems, then building something practical that helps.
Background
I have worked as a former CTO/CIO, former Rakuten Viber Senior QA Engineer, web builder, automation specialist, and systems-minded operator.
I also bring a Habonim Dror leadership and education background, which shaped how I think about people, responsibility, communication, and the human side of systems.
I work across Spanish, English, Hebrew, and Portuguese, and I tend to be most useful where technical decisions, product judgment, and practical execution all need to meet.
How I work
The tools evolve, but the through-line stays the same: make something useful, make it understandable, and make it hold up in real life.
I use modern AI-assisted workflows openly, but the work is still guided by real product thinking, QA instincts, communication, and technical responsibility.
I prefer plain language, clear tradeoffs, and work that is aligned with reality instead of inflated promises or avoidable complexity.
Good work is not only technical. It also depends on clarity, reliability, maintainability, and being genuinely good to collaborate with.
Timeline
The roles changed over time, but the underlying work kept pointing toward understanding complexity and turning it into something more useful.
Early
An early foundation in teaching computers, understanding how people learn, and building on the web when the medium still felt wide open.
Leadership
Years of working with people, coordination, responsibility, planning, and the practical realities of running systems that affect others.
Web
Hands-on work across websites, multilingual context, communication, structure, and making digital experiences clearer and more useful.
QA
Deep quality work shaped by testing mindset, user-flow thinking, bug hunting, edge cases, and the pressure of real software used at scale.
Systems
Leadership and implementation across technical strategy, operations, business systems, automation, and the responsibility of making things actually work.
Founder
Building a practical product with product judgment, QA discipline, AI-assisted development, and a strong focus on useful real-world outcomes.
Now
A clearer home for consulting, web work, app creation, QA-minded review, and the broader thread that connects all of that experience.
Next step
If that combination is what the project needs, I’m open to the conversation.